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The Hidden Crisis in Elder Safety — And How YODDA’s 24/7 Command Centre Is the Game-Changer No One Saw Coming.
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It's 3 AM. Mr. Sharma, 78, lives alone in Mumbai. His children work in Bangalore. Tonight, he trips over his slippers in the dark. He falls hard. His phone is in the other room. He cannot move. Hours pass in pain and fear.
This happens every day across India. And it's getting worse.
India's Silent Emergency.
India is growing old fast, and we're not ready.
153 million Indians are above 60 — more than Russia's entire population! By 2050, this will double to 347 million. One in four Indians will be elderly.
Think about your grandparents or elderly neighbours. Now imagine them in danger with nobody to help.
The Shocking Numbers.
- 65% of elderly Indians feel financially insecure.
- 40% belong to the poorest income groups.
- 52% face difficulties in daily activities.
- Nearly 40% have experienced abuse.
The biggest threat? Falls.
The Fall Crisis: India's Hidden Killer.
Falls cause 95,000 deaths yearly in India. Research shows 31% of elderly Indians experience falls — one in every three! Among those who fell, 65.63% suffered injuries. Broken bones, head injuries, loss of mobility.
Why do they fall? Poor vision, weak muscles, unsafe homes, dizzying medicines, and being alone.
Meera aunty from Delhi fell three times last year. After the second fall, fear trapped her in her bedroom. She missed her friend's wedding and her grandchild's birthday.
Three Deadly Threats.
Scammers: Ramesh uncle got a call about a bank problem. He shared his OTP. ₹8 lakhs — his 35 years of savings — gone in minutes.
Health Emergencies: 54% of elderly Indians have two or more chronic diseases. Heart attacks, strokes, breathing problems — they strike without warning. Every second counts.
Loneliness: Over 40% suffer psychological problems from loneliness. Children work in different cities. Joint families are disappearing. Depression sets in.
The Guilt We Carry.
It's 11 PM. You're in Pune. Your parents are in Jaipur. Your phone rings. Your heart stops.
What if they fell? What if they're sick? What if someone scammed them?
Priya from Bangalore says: "Every night, I lie awake worried. I feel like I'm failing everyone. Nobody teaches you how to be in two places at once."
YODDA: The Guardian That Never Sleeps.
YODDA's 24/7 Command Centre changes everything.
Imagine a trained family member watching over your parents every second — never tired, never sleeping. It's a team of professionals, technology, and emergency systems protecting your loved ones.
How It Works?
Your parent wears a simple device — a button or smart watch.
Fall Detection: Sensors alert the Command Centre. Staff check cameras (common areas only), call your parent, alert you, and dispatch help in minutes.
Medical Emergency: Mother feels chest pain. Presses button. A responder talks to her, assesses symptoms, guides her, alerts family, calls ambulance. Someone meets the ambulance so she's not alone.
Scam Protection: Father gets a suspicious call. Activates YODDA. An expert identifies the scam, advises him, saves his money.
Companionship: Mother feels lonely at 10 PM. She talks to YODDA's companion anytime. Daily check-ins. Good morning and goodnight wishes. Depression reduces significantly.
Why YODDA Works?
Always On — 24/7/365. Diwali, Holi, midnight — always ready.
Human + Technology — Real people backed by smart tech.
Complete Protection — Falls, health, scams, loneliness — all covered.
Lightning Fast — Alerts in seconds, not minutes.
Indian Context — Staff speak local languages, understand our culture.
Real Lives Saved.
Sunita's Mother, Chennai: "Mom fell at 4 AM. YODDA woke me in Mumbai. They'd already contacted our neighbour. The doctor said waiting till morning could have caused serious complications. YODDA saved her life."
Rajesh's Father, Delhi: "Papa's sugar dropped at night. He pressed the button. YODDA kept him conscious, got help. I was on a flight. But Papa wasn't alone."
Kavita's Parents, Pune: "Now they're confident living their life. Mom says YODDA is like having a caring friend."
The Smart Economics.
One hospital visit costs ₹50,000-₹2,00,000. Hip surgery costs ₹3,00,000-₹8,00,000. Scam losses reach ₹10,00,000.
YODDA costs a fraction. It's insurance for safety. You're not spending — you're saving. More importantly, you're saving lives and independence.
The Choice.
India has 153 million elderly today. We can watch helplessly as they face dangers alone, or embrace YODDA's solution.
Give our parents protection, dignity, independence. Give ourselves peace of mind.
Our Turn to Protect.
Remember when Mother stayed awake all night when you were sick? When Father ran to pick you up after you fell?
They protected us. Now they need protection. It's our turn.
We can't always be present. Work and distance pull us apart. But YODDA ensures they're never alone. We give them safety, dignity, independence.
We finally sleep peacefully.
Act Now.
Don't wait for the 3 AM call. Don't wait for the fall, scam, or crisis.
Prevention beats cure. Protection beats regret.
Explore YODDA's 24/7 Command Centre. Talk to your parents. Make the choice for peaceful sleep and confident living.
Our elders deserve more than survival. They deserve to thrive without fear. They deserve help at 3 AM.
They gave us everything. Let's give them safety, peace, and dignity.
The revolution in elderly care is here. Will you join it?
Frequently Asked Questions (FAQ).
Q1: How does YODDA's 24/7 Command Centre actually work?
A: YODDA's system combines wearable devices/emergency buttons with a 24/7 monitoring centre. When your elderly family member needs help, they simply press a button. This immediately alerts trained staff who can see the situation (in common areas), talk to the person, contact family members, and dispatch emergency services if needed — all within minutes.
Q2: Is this service only for medical emergencies?
A: Not at all! YODDA's Command Centre helps with falls, medical emergencies, scam protection, loneliness, and general safety concerns. It's comprehensive elderly care, not just emergency response.
Q3: Will my parents find the technology difficult to use?
A: No. The system is designed to be extremely simple — usually just a button press or voice command. No complex apps or smartphones needed. If your parents can press a doorbell, they can use YODDA.
Q4: What about privacy? Will cameras be watching my parents all the time?
A: Privacy is respected completely. Cameras (if installed) are only in common areas like living rooms, never in private spaces like bedrooms or bathrooms. Monitoring happens only when alerts are triggered or during scheduled check-ins that your parents agree to.
Q5: How quickly does help arrive in an emergency?
A: Alert response is immediate — within seconds. The Command Centre staff can typically contact family members, neighbors, or emergency services within 2-3 minutes. Actual physical help arrival depends on location and type of emergency, but the process starts immediately.
Q6: Is this service available across India?
A: YODDA's services are expanding across major cities and towns in India. Contact them directly to confirm availability in your parents' location.
Q7: What if my parents live in a small town, not a metro city?
A: The Command Centre works remotely, so location doesn't matter. As long as there's basic internet/mobile connectivity, the system works. Emergency response is coordinated with local resources available in your parents' area.
Q8: How much does this service cost?
A: Pricing varies based on the level of service and features chosen. However, when compared to the cost of even one medical emergency or hospitalization (often ₹50,000 - ₹2,00,000+), the monthly subscription is very reasonable. Contact YODDA for detailed pricing.
Q9: What happens if the internet or power goes out?
A: YODDA devices typically have backup battery power and can work on mobile networks as a backup to internet connectivity. The system is designed with redundancies to ensure it works even during power cuts or internet disruptions.
Q10: My parents are very independent and might resist this. How do I convince them?
A: Frame it as a tool for independence, not dependence. Explain that it gives THEM confidence to live freely, go out, and do things without fear because help is available if needed. Many elderly people embrace it once they understand it enhances their freedom rather than restricts it.
Q11: Can multiple family members receive alerts?
A: Yes! YODDA's system can notify multiple family members simultaneously, so everyone stays informed. You can customize who gets alerted and in what situations.
Q12: What languages does the Command Centre support?
A: YODDA's staff is trained in multiple Indian languages including Hindi, English, and major regional languages. This ensures your parents can communicate comfortably in their preferred language.
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